Saturday, October 5, 2019

Marketing strategies Essay Example | Topics and Well Written Essays - 750 words

Marketing strategies - Essay Example This paper applies different marketing concepts and strategies to analyze Starbucks Cafà ©. Starbucks Cafà © is a world leading retailer in specialty coffee drinks with over 15,000 stores across 43 countries (Annual Report: Starbucks, 2007). Last year the company total global amounted to $10.31 billion (Yahoo, 2008). The company follows two major marketing philosophies which are the customer concept and the societal marketing concept. The application of the customer concept at Starbucks is achieved through the company vision of providing the best customer service in the industry. At Starbucks customer service is not just a business function it is integrated into the corporate culture. This company whose core business is selling quality coffee beverages has become a global icon of popular culture in the United States and worldwide. At Starbucks coffee is not just a drink, it is a complete experience. People go to Starbucks because it offers an eccentric comfortable atmosphere that is created by the company’s partners (employees). Starbucks offers a variety of the best tasting top quality coffees in the world. The clients are enticed to stay around the stores and hangout to enjoy some of the company’s other products and services such as coffee merchandise, fresh foods, consumer and entertainment products which include high speed wireless internet access (Starbucks). In 2006 Starbucks was ranked number ten in customer service in the world by BusinessWeek for their friendliness, knowledge and availability (Businessweek, 2007). Customer service is a strategy that is integrated in the entire supply chain. At Starbucks the customer service philosophy starts with the coffee farmers & makers and its suppliers of materials. Starbucks builds close relationships of mutual benefit with its suppliers to ensure the company obtains the possible price and on time delivery. The

Friday, October 4, 2019

Transforming Nursing Education Assignment Example | Topics and Well Written Essays - 2000 words

Transforming Nursing Education - Assignment Example Rideout (2000) argues that to educate means to instill intellectual, moral and social instructions in pupils; to train or instruct purposely. Thus, nursing education in the current century must embrace a model of education which integrates moral reasoning and ethical values with technical expertise. Competitive nursing education should produce graduate nurses that are able to ask and seek to answer the questions that these challenges pose for their patients, their communities, their profession and their own lives (Rideout, 2000). Such a model will adequately prepare graduates to face their challenges head on, put their knowledge into action to enable their patients and communities to move to health and healing, and enable the profession to grow and mature. The profession of nursing in the United States is at a significant moment. In fact, the last national nursing study took place almost forty years ago, and profound changes have occurred since then. The profession has realized chang es in science, technology and patient activism. Consequently, these changes have a massive impact on nursing education. Moreover, the responsibilities of nurses continue to expand. Nurses now do most bedside monitoring, make almost all home visits, assist and teach ageing patients to manage multiple chronic illnesses, and deliver much of everyday primary care (Benner et al, 2009). Nurses ensure patient safety while handling a wide array of intrusive technologies where the margin of error is exceptionally narrow, and they do so in increasingly complex, hazardous environments. Currently, nurses administer care in widely diverse settings. These include acute hospital bedside care, ambulatory settings, school and community nursing care centers and nursing care homes for the elderly and technologically dependent patients. Nursing education should prepare nurses so that they can practice safely, accurately, and compassionately in spite of the challenges posed by rapid changes in the U.S h ealthcare system. When they enter into practice, they should show flexibility in adapting to any site of practice which might range from the less complex school nursing to extensive nursing care in sophisticated hospital departments. To practice safely and effectively, today’s nurses’ must be in command of nursing knowledge and science; from normal pathological physiology, to genomics, pharmacology, biochemical implications of laboratory medicine for patents’ therapies, the physiology of respiration in the lungs, cellular transport of oxygen in critical patients and so on. Furthermore, they need to understand the human experience of illness and the usual growth and development. Nurses often receive invitations to perform highly skilled technical, scientific and rational work. Thus, they have to utilize various skills drawn from nursing science, natural physics, biological sciences; not to forget the social sciences and humanities. Current healthcare institutions encounter numerous challenges when training professional nurses and medical practitioners. Therefore, a competent nurse poses an exceptional command of extensive skills and knowledge and shows deep commitment to each patient’s best interests. Because no simple characterization of Registered Nurse (RN) roles is possible, nursing education faces immense challenges in preparing its students. Both the costs and tasks of preparing all round

Thursday, October 3, 2019

Greek Mythology Views of Creation Essay Example for Free

Greek Mythology Views of Creation Essay The story of the creation of the universe has many different versions. In some cultures it is believed that the universe was created by the procreation of the Deathless Creatures. Other cultures believe that the creation of the universe resulted from a big bang in which all of the elements in the world gathered together to create a huge mass and then burst to create life. Lastly, and the most believed version, is that the creation of the universe came from a God who would create the world and everything in it. In the ancient cultures, the Greeks and Romans had many different versions of how the universe was created but most looked to the versions by Hesiod and Ovid. Hesiod was a famous oral poet in Ancient Greece. He is thought to have lived between 750 and 650 BC, but no one knows for sure. Along with Homer, Hesiod is believed to be the earliest of the Greek poets. But it is hard to prove which one had come first. Not only did his writings serve as entertainment, but they were also used in other aspects of Greek living. He taught them farming techniques and is believed to have been the first economist. Not only was he a businessman but he also was keen in astronomy and ancient time keeping. Hesiod is a very important man in Greek History and his early writings showcase his abilities. Theogony by Hesiod gives a Greek version of the creation of the universe. In this book, Hesiod describes how the entire universe was created from the Deathless Creature, Gaia. But he described that before Gaia came, the only thing that was in existence was Chaos. â€Å"In truth at first Chaos came to be† (Hesiod, Theogony 116). According to Theogony, Chaos suddenly rose out of nothing. Hesiod talks about how me might have been created from the area between Gaia, earth, and Tartarus, a massive pit in the earth below the underworld. After Chaos, Gaia was the next creature to be created. It was created as a place for the Gods and mortals to live in peace and harmony. With Gaia came the terrain of the world. The next Deathless Creature that came was Tartarus, a massive pit in the earth below the underworld. Ironically, Tartarus is where Zeus would banish all of the Deathless Creatures. What interested me is that the next Deathless Creature from Hesiod’s story of creation is Eros. Eros is the personification of love. I started to wonder how all of the other gods were created if there was no such thing as procreation at the time. And then I did some research and learned that before Eros the Gods were created through parthenogenesis. According to Webster’s Dictionary, Parthenogenesis is â€Å"development of an egg without fertilization†. This occurs when a male and female specimen is not needed to create an embryo. Just like the hammerhead or the blacktip shark, which can procreate without a male being. Eros changed the ways of the world with love. Chaos had many children, including Erebus and Nyx. Erebus and Nyx were born roughly around the same. Erebus was the male personification of the darkness while Nyx was the female personification of the night. Erebus and Nyx then went on to have children, Aether, the atmosphere and Hemera, the day. From Chaos came forth Erebus and black Night Nyx; of Night were born Aether being the bright upper atmosphere and Day Hemera, whom she conceived and bore from union with Erebus her brother (Hesiod 11. 116-138). The next lines in Theogony talk about Gaia giving birth to two children, Pontus and Uranus. All of the creatures represent something, this trend continues with Gaia’s children. Pontus represents the sea and Uranus represents the heavens. She created them so that she would be covered. Finally, after all of the deathless creatures were created, Gaia and Uranus came together to make the first real gods, which were known as the Titans. There were twelve Titans in all and are referred to as the second generation. The male Titans were: Oceanus, Hyperion, Coeus, Cronus, Crius, and Lapetus. The female Titans were: Mnemosyne, Tethys, Theia, Phoebe, Rhea, and Themis. Along with the twelve Titans, there were also three Cyclopes and three Hekatonkheires born. In Hesiod’s Theogony, Uranus was so disgusted by his children, the Hekatonkheires, that he banished them somewhere in Gaia. Gaia was so upset that she told her Titans to punish their father. The only one that was willing to do so was the youngest, Cronus. He castrated his father as revenge. From the castration many more creatures were born. For example, the furies were born from the blood that was spread all throughout the Earth and Aphrodite was born when Cronus threw the severed private parts into the Sea. The third and final Generation to be born from the deathless creatures was the children of Cronus and Rhea. It was prophesized to him that one of his children would over throw him. Cronus took preemptive measures and thought out an ingenious plan of swallowing his children after they were born. He had six children and one-by-one he would swallow them. His first-born child was named Hestia who was subsequently eaten. Soon to follow in her path were Demeter, Hera, Hades and Poseidon. Zeus was the last child to be born, but Rhea could not stand to see another one of her children eaten so she replaced him with a stone. The poem does not state how, but Cronus puked up the remaining five children and they all waged war on their father. Zeus would eventually win and become king. He would then do what many of the other gods had done and banish his father. He sent them all to the bottom of Tartarus where they would never be able to escape. Hesiod’s Theogony first starts off the creation process by bringing darkness, Chaos, and creating things from that. Then it gets into the procreation of the brothers and sisters, and mothers and sons. From that point, the Olympic gods mate with each other and mortal humans as well. This is one version of the Greek story of the Creation of the Universe. Ovid is a Roman poet and in his poem, Metamorphoses, it also speaks of the creation of the universe. In his poem, he splits up the human race into Four Ages: Gold, Silver, Bronze, and Iron Ages. They tell of different times in the universe’s history. At first, there is nothing. Then a god comes and organizes everything and puts it where it’s supposed to be. For example, he puts fire in the farthest part of the universe and so forth. Ovid then gives 3 stories of how mankind was created recreated. First, It then talks about how the god, Prometheus, created the human race as a replica of the God. Then Ovid talks about a war that goes on between the gods and the Giants. During that war the giants stack mountains on top of each other to reach Mount Olympus. But Zeus then knocks over the pile of mountains and all of the Giants are crushed under the rubble. Meanwhile, their blood seeps through the earth. From the blood, humans arose. The final form of creation that Ovid speaks of occurs after the flood. Zeus is upset with the Humans and wants to kill all of them. He sends a massive flood to the earth to wipe them all out. When he comes to a hill he sees two pious people and decided to let them live. The two survivors, Deucalion and Pyrrha, are the ones with recreate the human race. They take the mother bones and throw them over their shoulders. From each bone, a human would sprout up. In the Bible, the story of Genesis talks about the creation of the universe. It states the God created the universe in sex days and rested on the seventh. On each day God creates a different thing. The last thing he creates was the human race. He created them last and they were created as an image of God. According to the two poems and the chapter in the Bible, the story of the creation of the universe happened it three very different ways. In Hesiod’s version, the world and nature around it all came from Mother Earth, Gaia. And the human race came from the love that was spread by Aphrodite and Eros. In Ovid’s version, the world was a chaotic mess and it was an unknown god that restored order into the world. The bible is the only version to give a time of how long it took to create the world and everything in it. Even though there are many differences in the stories, there are also a lot of similarities as well One similarity that all of the accounts of creation hold are the human race was last to be created in all versions. Mankind came after everything in the world was created for them. Another similarity is that the humans were created as an image of God. Lastly, the final similarity that comes from all the versions is; the universe started off as nothing (pure darkness) and then a god came and began the process of creation. In conclusion, Hesiod’s version of creation takes about the promiscuous ways of the gods and titans. Their promiscuity is what created the world and everything in it. According to Ovid’s version, an unknown god created the world and everything in it and gives stories of how the humans were created and recreated. In the Book of Genesis, God created the world in seven days; as well as everything in it. All three versions of creation did have some differences in their stories, but in they all ended with the creation of mankind. Works Cited Hesiod, and Norman Oliver Brown. Theogony;. New York: Liberal Arts, 1953. Print. Hesiods Creation Myth. Women in Greek Myths. Web. 06 Dec. 2010. . Ovidius, and Mary M. Innes. The Metamorphoses of Ovid. Harmondsworth, Middlesex: Penguin, 1985. Print. Separating, By. Xeno. ovid2. Larryavisbrown. Web. 06 Dec. 2010. . SparkNotes: Metamorphoses: Plot Overview. SparkNotes: Todays Most Popular Study Guides. Web. 06 Dec. 2010. . Theogony. Free Book Reviews | Book Summaries | Shvoong Summaries Reviews. Web. 06 Dec. 2010. . The Theogony of Hesiod. Internet Sacred Text Archive Home. Web. 06 Dec. 2010. .

Principles Of Software Development

Principles Of Software Development Gagandeep Singh   (a) Different types of number system:- 1 binary The binary number system can be represented by 2 digits (0 and 1) . all the data of our computer is in the form of binary numbers. Binary number is mostly used in   electronic circuit to check there voltages (i.e., on/off switch)   where 0 consider when switch is off and 1 when switch is on. Moreover the base of binary number is 2 because it has   only 2 digits and each binary digit is known as bit. Examples-a (010101)2   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B (1010.101)2 Decimal:- decimal number system can be represented by 10 types of digits from 0 to 9, so the base of decimal number system is 10. This is one of the most simple and familiar with everyone. Examples-A (456374)10   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B (143.345)10 Octal:-   it can be represented by 8 different types from 0 to 7, so the base of octal is 8. The group of 3 binary digit is equal to 1 octal number. For example- 000 binary number is equal to 0, 001 binary number is equal to 1 and so on. Moreover in this octal number system any digit is always less than 8 because 8 has not a valid digit. For example-a (6342)8   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B (2473.564)8 Hexadecimal:-   hexadecimal can be represented by 16 digits from 0 to 15 but 0 to 9 can be in digits but 10 to 15 in alphabets like 10 =A, 11=B, 12=C, 13=D, 14=E, 15=F. Only complex or wide numbers are used in this system. For example-A (CD45)16   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   B (D77.4A6)16. (codesand tutorials) (b) convert 10310 to binary Answer = binary 1100111 Hexadecimal is 67 Octal is 147   (c) Convert (1011010)2 to decimal and hexadecimal. Answer = Decimal (1011010)2 (1011010)2 = 126 + 0x25 + 124 + 123 + 0x22 + 121 + 0x20 = 164 + 0x32 + 116 + 18 + 0x4 + 12 + 0x1 = 64 + 0 + 16 + 8 + 0 + 2 + 0 = (90)10 Hexadecimal is 5A.   Integer it consist whole number that can be positive or negative like 12, 0, -12 or 1344. But integers cant be in decimals. It is used to search the items in the computer with the help of array. It occupy 2 and 4 bytes. And the range for signed integers is -32,468 to 32767 or -2,147,483,648 to 2,147,483,647. For unsigned the range value is 0 to 65,535 or 0 to 4,294,967,295. Example:-  Ã‚  Ã‚  Ã‚  Ã‚   Int id; (Techterm) Character a character may be any letter, number or symbol than can be typed on computer. There are two types of the character data types. Signed and unsigned. Each character   occupy 1 byte of storage. Range of signed char is -128 to 127 and for unsignedis 0 to 255. Example:- Char name; (techterm) Float when we want to store a decimal values in the variable than we can say this is float. It is also known as real number data type and the storage size of float is 4 bytes. The range is 1.2E-38 to 3.4E+38. Float avg; Double when we have to use data type on big eateries that type of data is double data type. Moreover storage size of double data type is 8 bytes. Boolean-when we have only two option like yes/no or true/false then we can say this type of data is known as Boolean data. Different types of coding system 1. BCD Code The full form of BCD is binary coded system. It has represented by 4 binary digits because it has 4 bit code. This code is mostly used in the past. 2. EBCDIC Code EBCDIC means extended binary coded decimal interchange code which can be represented by 256 characters and it has 8 bit code. 3. ASCII ASCII stands for American standard code for information interchange. The founder of this is ANSI (American National Standard Institute) in 1968 and mostly prefers to use on personal computer. It has 7 bit code which can be represented by 128 characters. This code is not enough to represent the graphics character on computer screen. As 8 bit character represent 256 character and the extended 128   character has unique code represent graphic symbols. 4. Unicode Unicode has a 16 bit code and it can be representing by 65536 characters. The main purpose of this is to replace ASCII code because it can represent all the characters of all languages in the world. (Ameen, 2011) 5 Barcode A barcode is just like a image of small lines which shows the retails and identify the particular items. The code of the product is entered in the computer before to put on the shells. Moreover it has five main parts : a quiet zone, a start character, data character, a stop character, and another quiet zone. (manufacturingERP)

Wednesday, October 2, 2019

Baseball Positions :: Sports, Pitcher, Catcher

In the game of Baseball there are nine fielding positions. Each position is associated with a scorekeepers’ numerical number (from 1-9) to be used in scoring putouts. Each player has a special job associated with that position to help the team win. The game’s most important positions are the pitcher and the catcher. They are what the team revolves around and are called the â€Å"battery.† The pitcher’s position is known numerically as number (1) and the catcher’s is number (2). They control the tempo and intensity of the game. The pitcher’s job is to deliver the ball to home plate, keep the ball in the strike zone, and retire the batter by strike out, force out or fly ball. He must also field his position by catching pop flies, charging bunts, and back up the first baseman or catcher when necessary. He must have stamina and strong nerves. The catcher controls the speed of the game. His job is to give signals to the pitcher on what pitches to throw, block the plate from balls getting by him and tag runners out at the plate. He also has to calm the pitcher down whenever he feels it’s necessary. His job is by far the most difficult. No other defensive position requires more concentration and wears a player down mentally and physically, as does that of the catcher. He must be tough, have a strong arm and quick reflexes. These two players make the game happen. The infield has many positions; it has the first baseman (number 3), second baseman (number 4), third basemen (number 5), and the short stop (number 6). The first baseman and second baseman control the right side of the infield and the third baseman and shortstop control the left side of the infield. If a ball is hit to the third baseman and he fields it and throws it to the first baseman, it is recorded as a (5-3) out. If the second baseman fields a ball and throws it to the shortstop covering second base, who throws it to the first baseman, it is recorded as a (4-6-3) double play. The first baseman must be agile, quick and have the ability to set a good target. He will catch the balls that are hit to him, thrown to him, must scoop up ground balls, and tag first base for the out. He may have to charge a bunted ball, catch a pop fly ball, and throw to other bases to get lead runner out.

Tuesday, October 1, 2019

Portrayal of Puritan Society in Hawthornes The Scarlet Letter :: Scarlet Letter essays

Portrayal of Puritan Society in Hawthorne's The Scarlet Letter      Ã‚  Ã‚   In the introductory sketch to Nathaniel Hawthorne's novel the "The Scarlet Letter", the reader is informed that one of the author's ancestors persecuted the Quakers harshly. The latter's son was a high judge in the Salem witch trials, put into literary form in Arthur Miller's "The Crucible" (Judge Hathorne appears there). We learn that Hawthorne feels ashamed for their deeds, and that he sees his ancestors and the Puritan society as a whole with critical eyes. Consequently, both open and subtle criticism of the Puritans' practices is applied throughout the novel.       Hawthorne's comments have to be regarded in the context of the settlers' history and religion. They believe that man is a creature steeped in sin, ever since Adam and Eve's fall from innocence. To them, committing the original sin strapped human beings of their own free will, so that God now decides about their lives. Everything that happens is seen as God's will, and providence plays an important role.       Through the sacrifice and righteousness of Christ, however, there is a chance for people to be saved. One cannot definitely know who will be saved, although pious and faithful people are of course more likely to. The experience of conversion, in which the soul is touched by the Holy Spirit, so that the believer's heart is turned from sinfulness to holiness, is another indication that one is of the elect. Faithfulness and piety, rather than good deeds are what saves people. If someone has sinned, public confession is believed to take some of the burden of this sin off him.       The initial reason for the Puritans to leave their homes was the treatment they had to suffer from in their native England. They were brutally persecuted and were not allowed to practise their religion, because they said that the beliefs taught by the Anglican church were against the Bible. When they arrived in the New World, they were confronted with numerous threats from the outside. Their trying to take land away from the Indians caused many fights and attacks. Moreover, they had to deal with the total wilderness surrounding them. Under these frontier conditions, they needed harmony and peace inside the community in order to survive.       As a result, Hawthorne's founding fathers immediately saw the necessity to Portrayal of Puritan Society in Hawthorne's The Scarlet Letter :: Scarlet Letter essays Portrayal of Puritan Society in Hawthorne's The Scarlet Letter      Ã‚  Ã‚   In the introductory sketch to Nathaniel Hawthorne's novel the "The Scarlet Letter", the reader is informed that one of the author's ancestors persecuted the Quakers harshly. The latter's son was a high judge in the Salem witch trials, put into literary form in Arthur Miller's "The Crucible" (Judge Hathorne appears there). We learn that Hawthorne feels ashamed for their deeds, and that he sees his ancestors and the Puritan society as a whole with critical eyes. Consequently, both open and subtle criticism of the Puritans' practices is applied throughout the novel.       Hawthorne's comments have to be regarded in the context of the settlers' history and religion. They believe that man is a creature steeped in sin, ever since Adam and Eve's fall from innocence. To them, committing the original sin strapped human beings of their own free will, so that God now decides about their lives. Everything that happens is seen as God's will, and providence plays an important role.       Through the sacrifice and righteousness of Christ, however, there is a chance for people to be saved. One cannot definitely know who will be saved, although pious and faithful people are of course more likely to. The experience of conversion, in which the soul is touched by the Holy Spirit, so that the believer's heart is turned from sinfulness to holiness, is another indication that one is of the elect. Faithfulness and piety, rather than good deeds are what saves people. If someone has sinned, public confession is believed to take some of the burden of this sin off him.       The initial reason for the Puritans to leave their homes was the treatment they had to suffer from in their native England. They were brutally persecuted and were not allowed to practise their religion, because they said that the beliefs taught by the Anglican church were against the Bible. When they arrived in the New World, they were confronted with numerous threats from the outside. Their trying to take land away from the Indians caused many fights and attacks. Moreover, they had to deal with the total wilderness surrounding them. Under these frontier conditions, they needed harmony and peace inside the community in order to survive.       As a result, Hawthorne's founding fathers immediately saw the necessity to

Does Gender or Sexuality Affect a Young Person’s Transition to Adulthood Essay

In this essay there will be a discussion about whether or gender effects the transition to adulthood. There will be a brief definition of gender and transition. There has been great debate over gender but there has been little about masculinity and femininity and the transition to adulthood. It will look at the transitions that gender goes through in relation to that of the past and present day. Then which will be compared if they have changed or continuously stayed the same. There will be theoretical discussion of the psychoanalytic and biosocial theory and how this helps us to understand if gender effects the transitions to adulthood. Being in school and going into the workforce will be examples of how these theories can be applied and explain again if the transitions to adulthood are effect by gender. Then to finished there will be a conclusion. When we think of gender we normal think of the sex of the person, so whether they are female or male. According to Mackenzie (2001:150) gender â€Å"relates to social divisions associated with notions of masculinity and femininity and such divisions vary according to changing contexts†. But is it as simple as this?! Gender is not just determined by whether you are male or female; it is a lot deeper than that as has a variety of aspects. These are gender assignment, gender role, gender identity and gender attribution. To become an adult there is considered to be five core transitions that a young person goes through. These are leaving home, completing school, entering the workforce, marriage and having children. This process is prolonged and varied compared to that of half a century ago. In comparison to then it takes longer for young adults to gain economic and psychological autonomy. According to Berlin et al (2010:20) â€Å" experiences in early adulthood now vary greatly b y gender, race, ethnicity and social class. In industrial society’s most men make the transition to adulthood by be able to go out and work. In comparison to some world cultures who make their transition through rituals. However, the passage form boy to man has become more complicated and hard to determine, which has cause issues which they are not mentally and physically prepared for flood et al(2007:666). Today there is contradiction and problems in relation to what it is to be a man is on the upraise and this is practically noticeable where there has been conflict, for example, in Northern Ireland (ibid). In Northern Ireland there is a tradition for men to live up the masculinity that was presented by other before them which has put pressure of the youths to be just the same. The homicide rates between 1969 to 2001 are a reflection of the phenomena that is associated with the transition of youth into adulthood and violence. There has been more studies on the gender norms is not new however there is significant difference in the amount of research on female and males. Morgan 1981 argues that ‘taking gender seriously’ means bring men back in. he stresses that if we accept that men is not the norm women the deviation and if we want to fully understand the life experiences and chances of all men and women we need to consider the social construction of both femininity and masculinity and focus our research and women and men experiences†. Marchbank& Letherby( 2007:28) . Although it was not until the 20th century that subcultures were recognised as male due to the youth movement but still masculinity was not studied flood et all (2007:666). It is the belief of feminist that males disempowered women, according to McKinnon that there is system of power in which male dominances that oppresses women. Therefore, masculinity was seen as a problem. (Mackinnon, C. (1993) However Hearn argues that â €Å"In particular, it refers to the way in which particular forms of masculinity persist not just in relation to femininity, but also to other forms of masculinity. Accordingly, different forms of masculinity exist in relations of power, that may be characterized as hegemonic or subordinated in relation to one another† Bagihole &cross (2002: 208). This suggests the men are not only oppressors of women but of other men. Men and female are different in respect to the gender roles in which they adopt. Naturally men are more strong, aggressive and emotionally detached compared to females who nurturing and caring. However, the family play’s is significant in terms of gender and the transition to adult. The family are the first interaction that the child will have and this is where the main socialisation occurs. They will learn the norms, values and morals form their family In the 1950’s and 1960’s the family role and adult responsibility were viewed as bring synonymous. Men were characterized by the capability to marry and support the family. Whereas, it was getting married and becoming a mother for women. By the age of twenty one woman was married and had a child by the age they was twenty three. This suggests that by the age twenty that men and women were recognised as adults. In the 20th century there was not much relevance’s of when adolescence was, but in their late teen ’s men worked and most of them had formed families. Transitions to adulthood were similar today and just before the industrialization because like then becoming and adult was a gradual and characterized by â€Å"semi-autonomy† with youths waiting until they were economically stable to set up a home. Eagly (1987) social role theory looks at two structural aspects of gender relations. These are the gendered divisions of labour and gendered based hierarchy. This theory demonstrates how these factors pin down the beliefs that society has about men and women. It shows hoe roles of individuals require particular traits and behaviour in order to be seen competent of their gender. Society for example has the idea that women have to be the child bearer and a process the child rearing traits. This is due to the biological reproduction that they have. The theory believes that due to the role segregation it encourages set beliefs and stereotype. This can be seen with the traits associated with each gender. Males are expected to be aggressive, brave, breadwinner and physical able. Whereas, in terms of female they are considered to be caring and nurturing due to their child rearing traits. The gendered stereotypes are reinforced by the status differences of men and women. There appears to be a link between divisions of labour and hierarchy. It is said that makes roles carry more importance and statuses compared to those of females. Home rearing is considered to be of low status compared to that of males who are of high statuses and bring money in. This suggests that stereotypes towards gender reflect upon the status of their traditional roles. It was Freud psychoanalytic theory that looks at the idea that biological factors and the social environment as defining influences of a child’s gender role development. Freud believed the gender role developed in the phallic stage, the child will experience a biological based attachment for the parent of the opposite gender. It was the belief of Freud that it was due the child’s identification with the same gender that resulted in gender role development. The theory helps to explain the reason why boys and girls act in certain ways. Freud stated† that boys are more motivated then girls acquire a more define gender role† Lowu (2007:291) there will is more define because of social pressures. According to money and ehrhardt (1972) biosocial theory there are specific events that determine a person gender role. Almost from the minute that the parent’s find out the sex of the child they will treat the child according to their gender. For example, if the sex of the child is a boy then the colour that the parent will dress them is typically blue and pink if it is a girl. The environment in which the child lives in is also determined by their gender. According to jones (2009:81) the colours that the parents pick shows masculinity or femininity. Therefore as there is this assumption then this affects the clothes, activities and toys they are encouraged to do, this would suggest that each gender are encourage to go down a particular path. The colours that the parents pick shows masculinity or femininity. Therefore as there is this assumption then this affects the clothes, activities and toys they are encouraged to do, this would suggest that each gender are encourage to go down a particular path This then in term may affect the way in which they portray themselves as young adolescents in school. Most girls fine this transition from youth to adolescence quiet difficult, most girls will portray themselves in a way to which they will achieve male approval, this is more easy for those of the popular group. This allows more opportunity for this type of grills to put them at rick and in dangerous situation as they are portraying an older sexuality. According to Woods (1994:32) state â€Å"that women are portrayed as women as sex objects who are usually young, thin beautiful, passive, dependent, and often incompetent and dumb. Female characters devote their primary energies to improving their appearances and taking care of homes and people†. If this is the image that is being injected in the youth minds then it is likely that this is how they will behaviour as they enter into a relationship. This can be seen as negative thing in the eyes of feminists as they beleive that women are oppressed by men. However, if they are raised the same way they have been parents were raised then this would be considered the norm. However, those who were not part of the in crowd reject the notion that there body was for the desire of men only. They opted for the comfy culture rather than the ‘tarty’ look. At this age there is a lot of images that young people will be surround by the media. As mentioned before there is the portrayal of ideal women all over the media, it this girl both in the popular crowds and none popular crowds can have an effect on the transition to adulthood. These images will allow the young girls to think that they have to look a certain way in order to be desire by males (Renold. E. (2005) This may resul t in it effecting there health as they may develop an eating disorder to get their desire look. This could be detrimental their ability to have a family in the future. This suggests that they will not meet one of the five core traditions. In comparison males transitions to adulthood by building on hierarchy among there group. A way that they do this is via showing there masculinity by taking up sports, this will be were all the hierarchy ranking will take place. If they have a problem they will generally solve their issue by fighting this results in them protecting their man hood. Whereas with girls if they have an issues with other then this will go on for a period of time ( Goodwin 2006) Another transition that men and women have is going to full time work. This can be a hard transition to adjust to as being a young adolescence most of the time does not mean having the responsibility of a full time job. Especially for women as they will also have to consider with the right time to have a family is. A problem with this is that they will have to a battle for equal pay. The equal pay act was not introduced till 1947 and was a direct change due to the changing roles of women in society. This means that men and women will receive the same amount of pay for the same job. As well as this, they can apply for the same position in a job regardless of where it is in the hierarchy. However, saying this and it being put into action is different. Still today there is a debate about men and women’s pay. If a man and women go for the same job it is more likely that the man will be given the job. A reason for this may be that if a women has ring her finger the employer will take into account that there is a high chance she will want a family. This mean that they would have to pay for maternity leave,whereas will a man this would not be the case. It is the believed that there is â€Å"An important part of this cultural change comes from providing better information to employees and to shareholders on a company’s record on equal pay and employment,† (www.guardian.co.uk) This may affect the way women transition into the workforce, this is because they may be put of the idea of career as they may feel what’s the point working at the same level as men only to receive less pay then them. To conclude it would suggest that gender does have a effect on the transition to adulthood. It is apparent that the way in which gender transitions in the past was based on the idea of the men being the bread winner and the female the child bearer. However this has seemed to change as time has moved on. The different theories look at the transition from different points of view but all suggest that gender does affect the transition. It will appear that girls more than more have a tougher time making the transition due to surrounding influences in society.